Monday, 3 May 2010

The Sewing Machine Shop

Front, side and rear windows of this shop in East Street are entirely filled with arrays of antique sewing machines. So effective are they as a screen that, with a quick glance, it is difficult to make out what the shop is selling . In fact its stock has only the vaguest connection with the window display.  The British 'AllSaints Spitalfield' brand of clothing was launched back in 1994 and was named after All Saints Road in Notting Hill. It now has over 50 stores worldwide.

It seems ironic that a shop selling very expensive clothing decorates its premises with an item made redundant in its tens of thousands by the 20th century boom in cheap imported clothing .
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2 comments:

  1. Elizabeth J. Neal31 October 2015 at 07:32

    The sewing machine bottom was my great great grandmother's. We actually found the table top at Catalog Discount's marked 70% off so it ended up being only $15! We were thrilled.

    ReplyDelete
  2. Unknown7 April 2022 at 23:03

    Singer was the first multinational brand. It just makes sense to have their machines at a clothing store as a tribute to Edward Clark and I.M Singer ingenuity and business sagacity.

    ReplyDelete

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