Brighton & Hove City Council’s planning committee this afternoon approved an application for the 45m-high structure, known as the Brighton Wheel. Developers are expected to start work soon and have the attraction ready during the main summer season. It is expected to attract around 250,000 customers a year. Permission is temporary for five years. A condition of the consent is that the structure is removed by May 2016.
Located 100m east of Brighton Pier, at full capacity it would carry around 280 passengers in 36 cabins for an 11-minute ride. Opening hours would generally be 10am to 11pm, every day, year-round.
A council spokesman said: “We had to weigh up the pros and cons of this scheme and there were many people making representations on both sides.
“We felt that on balance the advantages outweighed the disadvantages, especially given that this is a temporary consent. We’re still hopeful that the i360 viewing tower will be delivered at the West Pier site. But for now this attraction will bring some benefits to the seafront and help our local businesses through the recession.”
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