Friday 13 May 2011

Boom in visitors at Brighton's Royal Pavilion

Visitor numbers at Brighton's historic Royal Pavilion were up by more than 30,000 to 313,360 last year  the highest numbers for a decade. This is attributed to the combined effects of new exhibitions, more people holidaying at home, the winter ice-rink and increased publicity from the use of Twitter & Facebook.

Combined attendances at Preston Manor, Brighton Museum & Art Gallery, Hove Museum & Art Gallery, and the Booth Museum of Natural History were up from a total of 594,881 in 2009-10 to 621,969.

Visits by UK residents were up by 30,000 as more people chose a 'staycation', because of concerns about the recession, exchange rates and airport disurption.  More Brighton & Hove residents also took the opportunity to visit the royal palace on their doorstep, with visits up by 8% to 11,800.

Other visitors were drawn from across the world, with a the highest proportion from Germany and France followed by, Italy, USA and Canada. The Royal Pavilion's popularity with German and French visitors follows a high profile Brighton & Hove marketing campaign in northern Europe by VisitBrighton, the council's tourism service.

Hove Museum & Art Gallery also saw a big increase in visitors, up from from 40,056 to 44,542, thanks in part to the success of family activities and events at the museum.

From a City Council press release.

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